Course
Nature of Identity
Project
Airwalk Rebranding
Instructor
Hunter Wimmer
Semester
Spring 2024
Category
Branding Design
Editorial Design
Website Design
Objective
To transform Airwalk from a traditional skateboard brand into a vibrant, culturally focused identity that inspires people to explore their individuality, question authority, and express themselves.
Approach
The rebranding includes a refreshed visual identity, encompassing a new logo and cohesive design elements while introducing innovative products and services that appeal to a broader audience, encouraging exploration and promoting self-expression.
Course
Digital Design Studio 1
Project
Aim High Website Redesign
Instructor
Phil Hamlett
Semester
Spring 2023
Category
UI/UX Design
Objective
The goal is to use graphic design to find ways to promote the organization’s summer enrichment program to 6-9 graders and or parents and guardians from low-income communities in Northern California.
Approach
The solution promotes overview, influence, and student stories of the organization’s summer enrichment program and increases the number of applicants by redesigning the visual system and website.
Course
Type Systems
Project
Photography Exhibition Redesign
Instructor
Hunter Wimmer
Semester
Spring 2022
Category
Editorial Design
Environmental Design
UI/UX Design
Objective
Enhance the “Through the Lens” photography exhibition by creating an engaging environment that fosters a deeper understanding of the artworks and photographers. Through thoughtful design elements, improve the visitor experience.
Approach
Establish a cohesive visual system with consistent design language across exhibition materials, including an informative booklet, environmental deliverables, and a website. This comprehensive approach transforms the exhibition into an interactive narrative journey, allowing visitors to connect more meaningfully with the art and artists.
Course
Type Systems
Project
“The Daily” Chapbook
Instructor
Hunter Wimmer
Semester
Spring 2022
Category
Editorial Design
Objective
To design a 20-page chapbook that transforms selected excerpts from the episode “The Daily” from the podcast This American Life into a visual narrative centered on “caring.”
Approach
The approach involves creating a mood board inspired by the theme of caring to guide the visual design. The chapbook features imagery and typesetting that evoke warmth and community. Each chapter is laid out to reflect the narrative flow of the podcast, enhancing reader engagement.
Course
Visual Thinking
Project
Screen Time Management
Instructor
Sandra Isla
Semester
Spring 2022
Category
Environmental Design
Branding Design
Editorial Design
App Design
UX Design
Objective
Raise awareness about the negative impact of excessive screen time and help users adopt healthier habits by managing their screen usage.
Approach
Develop a mobile app that tracks screen time, offers break reminders, and provides eye care tips. Complement this with eye care services and events to educate people on reducing screen-related health problems.
Course
Type Forms
Project
Typography Card Set
Instructor
Jeremy Stout
Semester
Summer 2021
Category
Editorial Design
Objective
Design a set of typography cards to showcase typefaces from the Vox Type Classifications, using visual hierarchy to emphasize each typeface’s form and creator.
Approach
Each card features a pangram, typeface name, classification, and designer, organized with varying type sizes for clarity, ensuring cohesive design across the set.
Course
NASA Sponsored Project Product Design
Project
In-Vehicle Robot Design
Instructor
John Guenther
Claudia Dallendoerfer
Semester
Fall 2023
Category
Environmental Design
Branding Design
Objective
My team goal within the NASA Project is to design the in-vehicle robot to enhance human capabilities for Mars exploration by 2075.
Approach
I collaborate across design disciplines to create a unified brand identity and user experience for the in-vehicle robot. I develop presentation materials, a visual system, and exhibition posters that effectively showcase our robot’s innovative features and potential impact on space travel.
Course
User Experience Design
Project
Diet Record and Management App
Instructor
Edward Cho
Semester
Spring 2024
Category
UX Design
Objective
To create a user-friendly app that helps people manage their diet and track their meals, allowing users to record their daily intake and find healthy recipes for future meals.
Approach
By focusing on intuitive design, the app guides users through two main processes: easily logging their lunch details and seamlessly browsing recipe suggestions for dinner. The interface prioritizes ease of use, with quick access to both meal tracking and recipe discovery, enhancing users’ overall health management experience.
Course
Type Experiment
Project
Translation
Instructor
David Hake
Semester
Fall 2022
Category
Branding Design
Packaging Design
Objective
To create a fragrance brand inspired by the Turkish poem “Mendil,” focusing on themes of fleeting beauty and emotional connection, allowing consumers to engage with the sentiments expressed in the work.
Approach
The project involves designing a cohesive brand identity, including packaging for scented candles, room sprays, and hand creams. Each product embodies elements from the poem, reflecting its rich imagery and emotional depth, enhancing the overall consumer experience.
Course
Thesis 3
Project
Pedestrian Safety in San Francisco
Instructor
John Nettleton
Semester
Fall 2024
Category
Environmental Design
Packaging Design
App Design
Objective
To find ways to increase safety for pedestrians in San Francisco.
Approach
The project creates a mobile navigation app based on data from high-injury networks and a pedestrian fatalities map collected by the city. It also introduces reflective and glow-in-the-dark product packaging to improve pedestrian visibility and design environmental deliverables for the city’s top three dangerous intersections on Market Street.